Appnovation
Markeing & Design Coordinator | 8 month internship
Contribute to global brand and marketing initiatives through design, storytelling, and AI-driven content strategy. Currently working towards strengthening Appnovation’s identity as a digital transformation leader “Fueled by experience, powered by AI”, modernizing our visual communications, expanding reach in pharma and healthcare, and amplifying our AI-focused positioning across channels.
Goals
Re-energize our brand presence and attract new leads in high-value industries like healthcare and pharma, while reinforcing our expertise in AI-enabled digital solutions.
What I've done far
Refreshed the logo animation to align with the new brand identity, designed graphics to showcase client projects and case studies on the Drupal website, and maintained email newsletters, blogs, and LinkedIn posts. I’ve also contributed creative directions for the first phase of the pharma awareness campaign.
Currently doing:
Leading the development of Appnovation’s AI podcast initiative- shaping its branding, visual identity, and storytelling approach. Also leading motion and video content into marketing visuals and planning creative directions for upcoming phases in our campaigns.
GOALS & CHALLENGES
Appnovation’s marketing team set out to re-energize our brand presence and attract new leads in high-value industries like healthcare and pharma, while reinforcing our expertise in AI-enabled digital solutions.
Our goals:
Build awareness in healthcare and pharma through a three-phase campaign (Awareness → Education → Consideration/Conversion).
Strengthen AI-focused brand storytelling tied to our new tagline: “Fueled by experience. Powered by AI.”
Enhance visual storytelling by integrating more motion and video, while maintaining consistency within the brand system.
Prepare for a future website refresh (migrating from Drupal to Builder.io), while optimizing visuals and content on the existing platform
STRATEGY & EXECUTION
Refreshed the logo animation to align with the new brand identity, designed graphics to showcase client projects and case studies on the Drupal website, and maintained email newsletters, blogs, and LinkedIn posts. I’ve also contributed creative directions for the first phase of the pharma awareness campaign.
MY NEXT STEPS
Real-Time Action Tracker
Continuously logs creative actions like clicks, keystrokes, and tool usage with timestamps. Screen recording is optional.
Seamless OS Bar Access
An always-on desktop icon lets creators track real-time status, with changing icons representing different states.
Intuitive Recording Controls
Dropdown menu lets users manage recordings, mark timestamps, and adjust settings mid-creation.
DESIGN PROCESS
My design process started with secondary research and community insights to deeply understand the trust gap in digital art. I mapped user flows, ideated flexible verification features, and prototyped a seamless tool that integrates directly into artists’ workflows. If given more time, my next step would be to test the prototype with real digital artists to validate usability and refine the system further.
RESEARCH & IDEATION
Our research revealed a growing trust issue in digital art: 43% of people in our survey couldn’t confidently distinguish AI-generated art from human-made work, leading to real harm for artists whose creations are misidentified or dismissed. To address this, we brainstormed features that could capture and verify the creative process without disrupting the artist’s flow.
I mapped these ideas onto a journey map to visualize how verification might fit naturally into an artist’s workflow. Drawing from tools I use daily, like Photoshop’s History panel, Blender’s Scene Collection, and passive screen recording software, I aimed to design a system that felt familiar, seamless, and respectful of artist autonomy.
ITERATION
I mapped out the artist’s journey and found early concepts too rigid for real-world use. I refined the flow with optional screen recording and tiered transparency, giving artists more control over how their work is verified.
REFLECTION
This project taught me the importance of thoughtful user flows and exploring edge cases early on. What started as a simple verification badge evolved into a more nuanced, tiered transparency system after realizing one-size-fits-all solutions wouldn’t work. I also learned to focus on what truly matters; shifting from screen recording to action tracking as the core of our concept. Finally, mentorship sessions with industry professionals reminded me that seeking feedback can reveal blind spots and push a concept closer to real-world impact.
