University of Waterloo User Experience Club
role
Branding Coordinator
Graphic Design
TIMELINE
Sep 2023 - Apr 2024
8 months
TOOLS
Figma
Adobe Illustrator
OVERVIEW
Finding community…
As Branding Coordinator, I collaborated with a team of designers and execs to create cohesive, engaging visual content that reflected the UW/UX identity. I focused on strengthening the club's visual presence across social media and key initiatives, while also growing alongside a supportive community of fellow creatives.
I joined UW/UX not just to design, but to connect with like-minded designers. Working alongside a diverse team of passionate students shaped how I think about collaborative creativity.
CONTENT DESIGN
Making every post feel like UW/UX
My main role was to design Instagram posts that felt unmistakably UW/UX. I worked with our marketing and events teams to develop graphics for workshops, competitions, and club updates — balancing clarity with visual consistency across dozens of posts.
Meet The Execs
One of my favorite pieces was an interactive carousel introducing the executive team. I designed it in Illustrator so each slide visually connected to the next, emphasizing both individual roles and our collective identity.
SPONSORSHIP PACKAGE FOR TILE
Designing for real stakeholders
Working with Elena Xu, I co-created a sponsorship package for UW/UX’s TILE design competition. After multiple iterations and versions, we structured the document to clearly present sponsorship tiers, event value, and visual branding, helping the club secure support from design-forward partners.
